From Sperientia [studio+lab]® to Rhinosight™.
Since 2018 we have researched customer experience. What we built as Sperientia now works as Rhinosight™, with the same leadership, the same rigor and an offering organized around the decision the client needs to make.
One story, told in three moments.
The name changed and the offering was organized. Who leads and how we listen to the customer did not change.
Sperientia [studio+lab]® is founded
A customer-centered research and innovation consultancy, founded in October 2018.
Researchers in nine countries
Computer science, design, communication, psychology, anthropology, economics and sociology working on the same customer.
The experience continues as Rhinosight™
Studies, models and in-house capability, organized around the decision the client needs to make.
Who leads
Víctor M. González, Ph.D.
Founder of Sperientia [studio+lab]® and Rhinosight™. He has researched the experience of customers and users for more than fifteen years, and developed MEPI® over some twenty years of work with organizations and research teams.
Organizations with delivered work.
Banking, retail, telecommunications, education, financial services and technology, in Mexico, the United States and Colombia.
Continuity
What happened to what you knew.
Sperientia Academy®
Training is now delivered as in-house capability: programs inside organizations, on the platform they already approved and with measurement included. Memberships were retired. See In-House Capability.
The Tasters panel
It remains active as the Tasters participant panel, now from this site and for participants in Mexico. Registration and frequently asked questions are on a single page, in Spanish. Take part in studies.
The blog and the reports
They were retired from the site. The current ideas are in the book and the newsletter. If you have a question about a report you purchased, write to us at hola@rhinosight.com.
Let's talk
The same experience, at the service of your next decision.
Tell us what you need to solve and we will reply with a proposal with a written price.