Customer evidence that holds up at the table that signs off.
When an important decision depends on understanding the customer, Rhinosight™ delivers the study your organization cannot run on its own, installs the capability it does not know how to install, and backs the conclusion in front of whoever signs off.
Organizations we have worked with
Claro Pay
What the client buys
Nobody buys a model or a platform. What gets bought is a study the team cannot run on its own, a capability it does not know how to install and a defense for the table that signs off.
Three offerings, named after the problem they solve.
Each one states the decision it enables. None is sold by the hour or by the document.
Offering 01
Years of studies from several consultancies, in videos, recordings and reports, scattered and without status. We turn them into a model that states what is known and what is missing.
Decision it enables
What to research next year, and what never to pay for twice.
Offering 02
The right participant is scarce and expensive, and the answer has to withstand board scrutiny. We run the fieldwork, interpret it and sign it.
Decision it enables
Design, segment or position with primary evidence you can defend.
Offering 03
Your organization already bought AI licenses and has no way of knowing whether they paid off. We install the capability on the platform you already approved, and we measure it.
Decision it enables
Know whether the AI investment already produces real, verifiable work.
How we work
Four blocks. Each with its own price.
You receive a proposal with a written price for each block. Fieldwork can be bought on its own, and the interpretation is built on MEPI®, with the evidence organized in Insightsflow™.
Evidential status
Eight years listening to customers, first as Sperientia [studio+lab]® and today as Rhinosight™.
Víctor M. GonzálezFounder · Read the track record
2018
Sperientia [studio+lab]® is founded, in October.
19
Organizations with delivered work, in banking, retail, telecommunications, education and more.
3
Countries: Mexico, the United States and Colombia.
15+
Years Víctor M. González has spent researching the experience of customers and users.
Ideas
The model behind the work, in a book.
Repensar la Experiencia del Cliente (LID Editorial, 2026, in Spanish) explains MEPI®, the ontology that breaks experience down into dimensions, intentionalities and success criteria, and the discipline that uses it: Customer Intentions Intelligence™.
Let's talk
Tell us what decision you need to make.
We reply with a proposal with a written price, organized into the four blocks.