FINTECH

We help fintech companies design user-centered, ethical solutions by combining AI, behavioral research, and our proprietary MEPI® framework (Mapping Experiences based on Intentionalities). From neobanks to digital wallets, we uncover real customer motivations and co-create seamless, trustworthy experiences that drive adoption and long-term loyalty.

Case Studies

5 mistakes and how to avoid them to design trustworthy fintech products

Building user trust in fintech isn’t just about security—it’s about designing every interaction with clarity, empathy, and credibility. In this section, we share five common design mistakes that erode trust in financial products, and how to avoid them—based on real-world insights from a Mexican fintech case.

Click to get the report