Align your teams
Unify your organization under a single framework that places customer intentions at the center of every decision.
Measure what matters
Go beyond vanity metrics—track progress based on what customers truly aim to achieve.
Segment accurately
Classify customers not by demographics, but by the intentions that drive their behavior.
Design achievement-focused solutions
Create products and experiences that eliminate friction and enable customers to reach their goals.
Sell with decisions backed by intent
Ground your sales strategies in what truly motivates customer choices, ensuring higher impact and conversion.
Our value proposition
In a nutshell
Today, the most successful businesses are not those that merely know their customers. They are those that understand what their customers want to achieve.
Rhinosight applies Intention Intelligence—AI that detects, models, and acts on customer intentions—so that companies can segment, design, measure, and sell with the certainty of satisfying what people really want to achieve.
Our differentiator? A proprietary, validated, adaptable, and actionable model: MEPI®.
With MEPI®, we reveal the real intentions that drive purchasing, usage, and loyalty decisions. We combine our own consulting model (MEPI®), technological tools, and strategic coaching so that companies can:
THE PROBLEM
Why CX Insights Aren’t Actionable
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CX metrics tell you how customers feel—but not why they feel that way.
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Companies lack a structured way to analyze customer journeys beyond surveys and feedback.
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Without understanding intent, businesses waste resources on ineffective CX strategies.
THE SOLUTION
What is MEPI®?
MEPI® (Mapping Experiences Based on Intentionalities) is an advanced customer experience methodology that enables businesses to:
01
Identify Customer Intentions
Identify and categorize customer intentions to improve decision-making.
02
Measure their Experience
Map success criteria that define meaningful improvements.
03
Align your Strategy
Align CX strategy with real customer behaviors to boost satisfaction and retention.
Dimensions
The key elements defining a customer’s experience.
Intentionalities
The underlying reasons driving customer actions.
Success Criteria
Measurable indicators ensuring meaningful experience improvements.
MEPI®
Download the MEPI® Brochure & Booklet
Download our MEPI® Booklet and Brochure to discover how MEPI® can transform customer experience across industries:
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Healthcare: Improving patient experience through intentionality mapping.
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Retail: Redefining in-store and digital customer journeys.
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Fintech: Aligning financial services with real customer needs.